3 psychology-backed methods for boosting your blog’s traffic, and why they work

3 psychology-backed methods for boosting your blog’s traffic, and why they work

There are endless studies proving that marketing — just like everything else in the world — is purely based on psychology. You’ve got studies on free stuff, analysis paralysis and free-trial conversion rate. As well as a million others that would fill the Library of Congress. In this article, I’ve picked three that we’ve got solid results from at Process Street, and that I think will help make a big impact on your content marketing. Optimizing your reading experience If your blog’s design is hard to read and loads slowly because of all the flashy javascript, it might be worthswitching over to a minimal design that […]

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Neuromarketing Examples – How Customer Brain react to human details

Neuromarketing Examples – How Customer Brain react to human details

  Neuromarketing Examples Series ep.1:  The strange case of the mysterious photograph Not so long ago I was in charge of managing the strategic Web Marketing for a well-known online beauty contest in Italy.  One of the activities that I was tasked with was the collection of all the online votes assigned to the contestants from visitors to the site. The portal that managed this activity was simply a reporting page which showed in a fairly informal way the photographs of the participants and a short biography profile for each one.   In order to avoid any unfair bias or influencing […]

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Beyond Customer Experience, How Memories Manage Business Success

Beyond Customer Experience, How Memories Manage Business Success

  Last night while I was on the couch with my wife watching a movie, suddenly, after a scene where there were people at a concert, she asked me if I wanted something to drink, saying ” I was reminded a site that I saw some time ago of an American rock band but I can’t remember the name now “. “ A site of an american rock band that makes you thirsty???” I thought ; for professional bias the thing began to get interested and, after lengthy investigation, I realized that we were talking about the site / commercial […]

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How Consumer Decision Making Process Works [Case History]

How Consumer Decision Making Process Works [Case History]

  Bring their products/services and Sell their products/services are two very different activities that are often confused. If Selling is what you intend to do here is what you need to know about consumer decision making process: Most of the time what people say is not what people think, which is why, more often than you think, the classics products surveys get little or no effective development of new business marketing strategies. Have you ever seen how a house is built? It happened to me in recent months, for the first time, to follow an entire building process from beginning […]

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10 Neuromarketing Tactics for Your Business you Need to Know [Quick Tips]

10 Neuromarketing Tactics for Your Business you Need to Know [Quick Tips]

  Neuromarketing Tactics #1 : Change the air helps, the novelty The human being loves the novelty. It has been shown, in neurological terms, that expose any individual to something new and unexpected increases the release of dopamine in the brain. The new brings, therefore, our brain to think that around the corner there is the possibility of a ransom, a new best way to reach the pleasure, and this motivates us more to take the opportunity that the novelty leaves us a glimpse. Have you ever wondered why Apple launches a new iPhone or a new iPad every few […]

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