How People Learn from Internet,  The Definitive Truth about Content Marketing

How People Learn from Internet, The Definitive Truth about Content Marketing

  Content marketing, which is who to thank if the internet is a place always a bit more useful. I’m always academically interested of how humans, subjected to different external stimuli, interacted with them, what were the reactions in neurological terms that they caused and how these stimuli could be managed to arouse certain specific emotions. When it comes to the Internet, the content should be understood as anything that is on the screen, but this time we wanted to concentrate on a very specific area known as content marketing defined as the set of contents that, deepening a given […]

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Neuromarketing Examples – How Customer Brain react to human details

Neuromarketing Examples – How Customer Brain react to human details

  Neuromarketing Examples Series ep.1:  The strange case of the mysterious photograph Not so long ago I was in charge of managing the strategic Web Marketing for a well-known online beauty contest in Italy.  One of the activities that I was tasked with was the collection of all the online votes assigned to the contestants from visitors to the site. The portal that managed this activity was simply a reporting page which showed in a fairly informal way the photographs of the participants and a short biography profile for each one.   In order to avoid any unfair bias or influencing […]

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10 Neuromarketing Tactics for Your Business you Need to Know [Quick Tips]

10 Neuromarketing Tactics for Your Business you Need to Know [Quick Tips]

  Neuromarketing Tactics #1 : Change the air helps, the novelty The human being loves the novelty. It has been shown, in neurological terms, that expose any individual to something new and unexpected increases the release of dopamine in the brain. The new brings, therefore, our brain to think that around the corner there is the possibility of a ransom, a new best way to reach the pleasure, and this motivates us more to take the opportunity that the novelty leaves us a glimpse. Have you ever wondered why Apple launches a new iPhone or a new iPad every few […]

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